Logos are usually classified into various types. The letter-mark is a logo with only text, usually the name of the product, service, or business. The logo mark is a logo consisting of symbols only. The third very popular type is a combination of both. You can also hire the best logo design experts in Raleigh, NC from various online sources.
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You should opt to design a letter-mark logo only if the business has a unique name. The logo will then make the company's name stand out and create a direct emotional connection between the name and the logo.
On the other hand, a logo-mark will be the right option if the company's name is very generic such as Speed, Apple, Water, or Stone. Using iconic symbols will help such companies to be identified easily by audiences.
The typeface for the logo design.
While choosing your typeface, you need to keep several desired qualities in perspective.
Unique: Avoid common font types, as they may have already been used by many people quite frequently. Select a unique typeface or perhaps design your own.
Readability: When you include typography into the logo design, it should be readable. Avoid using effects like shadows, outlines or emboss, since they make the logo difficult to read.
Thickness: Choose the right thickness so that the logo needs is readable in different sizes. It should be easily visible in small sizes and seem appropriate in large sizes too.
Relevance: Typefaces indicate a variety of attributes that the audience can detect. A heavy typeface conveys strength and stability,' whereas a colorful, light style conveys femininity. Choose a typeface that is appropriate for the industry.
The number of typefaces: A logo should have no more than two fonts, as too many types may cause confusion and make the design appear complicated.
Kerning: This is the spacing between letters and should be an important consideration while designing a logo. The distance should not be too loose or too tight.
The logo designers process
These are some of the usual processes used while designing a logo:
The brief: The logo design process generally starts with the brief and you must try to collect as much information as you need, including the name and type of business, corporate positioning, target market, competitors, and market segments.
Research & brainstorm: During this step, you will start developing your concepts for the logo and look for ideas.
Logo sketching: Once your ideas and concepts are ready, start making your logo sketches using paper and pencil.
Vectors: The sketch can be transferred to its digital or vector format. You would scan it and then retrace using your choice of vector-based application like Adobe Illustrator.