It is estimated that mobile phone use will take over the use of a laptop. What is more surprising is that of the estimated 4 billion mobile phones in use worldwide, about a quarter of their phones are smartphones, and at least, SMS compatible. So what does this mean for marketers?
We all know that people are looking for information on the web is now more than ever. Whether it's to check movie times, find a local coffee shop, or to check the status updates of our friends at Facebook, we can find the information we are looking for by simply logging in and clicking the button. You can find digital marketing firms from various online sources.
Marketers today must face the fact that people no longer use traditional print media to find the information they are looking like they had done a few years ago. Mobile phones and computers are simply easier and more up to date on the information we were looking for.
It's a shame that most marketers are not using valuable online advertising tools available to them today. Print advertising costs continue to rise, while their effectiveness quickly dies.
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Advertising in newspapers, magazines, and billboards have a more difficult time reaching their target audience, and advertising dollars are being wasted just because best practices yesterday.
It simply does not make sense to put an ad in the newspaper, or pay thousands of dollars on flyers or coupons, if these ads reach customers who do not have the intention to buy your product.
The traditional advertising model is as follows: spend a fortune-telling everyone about your products, and hope that some of the responses. Today, digital marketing techniques allow you to massively cut your advertising expenses and just reach out to customers who are willing and able to both physical or virtual buy your product.
You no longer have to use a gold megaphone to pitch your business; think now is more like having a cost-effective, meaningful, one-on-one conversation with someone who is already interested in what you have to offer.